As we have different faces and we recognize each other through our unique faces, just like this a business also needs a face that is unique enough to be recognized among the thousand ones. This thing is effectively done through business logo design. Logos are not only designed to distinguish one business from the other but also present the persona of the business to the world.

If a business logo design is creative, unique and simple, it will make the company standout from the rest of its competitors.

You have two options to choose in order to make your business logo design. First is a free logo design and the other one is custom logo design. Where you can play a lot with your free logo design, there are lots of advantages of custom logo designs as well. We are here to single out the main advantages of custom logo design so that you can get a clear picture of why custom logo design is so important for a business;

4 key benefits of custom logo design:

1- Custom logo design accompanies business theme: A custom logo design always contain objects, colors and symbols that are pertinent to the nature of the business; it goes along with the ideas of the organization which helps a lot the business to make a suitable impact.

2- It brings the right message forth: It is because of this reason that the custom logo design is totally personalized, be it colors, slogan or typography, the logo always conveys the right message of the company and creates an impact on the target audience.

3- It is resizable and adjustable: The greatest advantage of getting a custom logo design is that it can be resized and adjust according to the requirement. Custom logo design has the least risk of damage because all the objects and layers are already saved as an editable file format. Thus, custom logo design modification is not an issue.

4- You own this property: Custom logo design will not create any copyright infringement problems as it is designed keeping in mind all the original themes. Therefore, no one can claim it as his property.

Therefore, after reading all the key pointers about the importance of custom logo design, you must have got the idea why custom logo design is superior to a free logo design.

Hot Wheel logos:
Every hot wheel logo has the striking quality of audience attraction. Power, attitude and style are the elements of hot wheel logos that appeal every kid out there. There have been different logo designs of hot wheels and all of them are as great as the product itself. Hot wheels are the best kid’s automobile toys manufacturing company of all times. The toys they make are stylish trendy and affordable.

Still Hot in Black and white:

Even when you look at the black and white hot wheels logo, you will realize that it is still effective without colors. At the other hand, when you take out the colors from any other company’s logo design you will see that the logo won’t stay that efficacious anymore. You can give credit to hot wheels logo design for this achievement.

Awesome illustrations of hot wheels:

It’s not only the logos of hot wheels that are stylish but also the illustrations they make such as; Wallpapers, banners, video games, etc. All of their illustrations are commendable, which is a sign of successful graphics designing.

Primary colors:

Red and yellow. these are the primary colors of hot wheels logos which suit these logos in a great way and I think no other color could go in this much concordance (some hot wheel logos contain white and black colors too but they aren’t primary). No matter which color you put on hot wheel’s logo background the logo looks awing even on the hot wheel merchandise such as t shirts and caps.

Hot wheels is one of the most likable and kid friendly company that knows what are children’s desires and on top of that they know how to deliver the products to the masses which makes hot wheels what it is today.

World Wrestling Entertainment, Inc. (WWE), a publicly traded corporation (formerly known as the World Wrestling Federation), is a media recognized organization leader in the global entertainment. WWE is a company that produces and delivers original content 52 weeks a year to the global audience. WWE is devoted to family-friendly, PG (Parental Guidance) content across all of its platforms including television programming, pay-per-views, Movies, Commercials, digital media and publishing.

Eight years ago, The World Wrestling Entertainment which was known as world wrestling federation (WWF) for almost 20 years, changed not only its name and logo but its entire look. In year 2000, the World Wildlife Fund (also known as WWF), an environmental organization now called the World Wide Fund for Nature, sued the WWF (world wrestling federation). A British court of justice corresponded that Titan Sports (On which WWF used to go on air) had violated a 1994 agreement which had a limitation of the permissible use of the WWF letters overseas, especially in merchandising.

Consequently, on May fifth 2002, the company quietly changed all mentioning on its web site from WWF to WWE, while changing the URL from WWF.com to WWE.com. However the WWF was actually the World Wrestling Federation Entertainment (WWFE), but the extra E never made it to television because team WWF simply cut off the two lines from the 2nd “W” of the WWF logo initials instead of adding another line to convert the F into an E.

In my opinion, The Word WWF was great, as it always seemed right to pronounce or call as well as the entire term “world wrestling federation”. Even the WWF commentators such as Jerry the king Lawler and Good ol’ Jim Ross mistakenly said WWF instead of new WWE for couple of weeks in each show. The word "Entertainment” just doesn't flow right in my opinion, which is why even the champions are known solely as; intercontinental championship, unified tag team champions etc.

When a company needs to change its name and logo, it has to make sure that the new logo or the name would be easier for people to cope with, not something that would make people stutter for years and years, here WWF/WWE lost a big point. Likewise, a company has to change the name and the logo in a manner that people don’t feel negative about the company. However in this part WWF played safely and came up with some great fun commercials with various WWF logos getting the horizontal lines removed. Sometimes they shown a WWF figure walking into a barber shop and asking the barber to cut off his F to change his hair style and sometimes that WWF figure was seen to be Booed by girls for not being cool so he gets rid of this “F”. They even came out with a brand new t-shirt that read "Get the "F" Out!” which also means a slang/abuse phrase which is used to tell someone to go away. By this phrase Vince McMahan taunted the world wildlife fund for costing them their good ol’ name.

Article title: Ferrari, Marlboro what’s behind that barcode?

Publishing date: April 2nd, 2010

Are you one of those people who want to know why the Marlboro trademark got changed into a barcode on the Ferrari cars and racers track suits? If yes, there is a lot for you to know. The following article “What’s behind that barcode” explains all the ambiguity behind the highly noticeable change of Marlboro logo on the Ferrari cars and their merchandise.

This whole “change” is because of the tobacco advertisement and sponsorship ban that came out from the WHO Framework Convention on Tobacco Control, in February 2005. It was the time when tobacco endorsement got banned in most countries; it became a serious matter for the cigarette companies for the fact that without brand advertisement a product is considered useless. At this point of time when every tobacco company was anxious and upset, Marlboro came with up with something that could make wonders for them in no time. To find out what did Marlboro do to continue their winning reign, read the complete article here.

When a company plans to get a logo design, the first question that rises up is; which type of logo would be appropriate to depict the business image in the best way to the potential clients? As there are many types of logos available for you to choose from, it’s really important to make sure that the logo you decide to attain is in the accordance with your business plans. Many times it happens that a business gets a wrong type of logo designed which turns out as the ultimate descend for the company.

There are many ways to obtain a logo design. Many people like to create a logo by the help of a logo designing software, whereas; many people download images from internet and modify them by different ways so they can use those images as a part of their logo.

As an honest suggestion, I would never recommend you any of these options because they are totally inappropriate and useless when it comes to a mature business planning.

Moving further, I will explain two of the most common ways to design a logo which are called; readymade logo design and custom logo design.

• Readymade logo design or Premade logo designs:

This type of logo is easily available on internet which can be effortlessly downloaded within seconds. The idea behind readymade logos is that one can get the basic logo image and simply put in his business name along with its slogan with the help of an image editing software and save a lot of money. There are many websites that even give you a readymade logo for free, but what you need to think is that if a website is offering free readymade logos then how many people have already used the same logo designs, and how many will use them in near future!!! Just imagine, so many people using the same logo as yours with different names on it, won’t it ruin your business identity once and for all?

• Custom logo designs:

This type of logo design is the best option for any business and is gained by a proper planning, graphic designing skills and by spending some cash. A custom logo design is highly recommended because a custom made logo is the one that is created by scratch with the use of appropriate theme based elements. Also, the process of custom logo design starts after a thorough strategizing process as a logo holds a valuable worth for any business. If you can’t design a logo yourself you can acquire the services of a logo design consultancy to avoid any tribulations.

Hence, if you compare the readymade logos to the custom made logos by putting the above mentioned details you can easily distinguish which one is the right choice for your precious business.

Article title: ONLINE REPUTATION MANAGEMENT

Publishing date: March 29th, 2010

The foremost thing to achieve a good business branding identity is to own something that is unique and unmatchable in many ways to the rest of the other companies; but unfortunately many of the businesses don’t really understand the importance of it. It has been seen that many business recruiters lost many talented people who could become their employs and benefit their companies. Likewise many talented job seekers lost the opportunity to join some of the fastest growing companies. This all happens because these companies don’t hold a unique identity, which is why they aren’t considered trust-able no matter how good they are.

You can build your own distinctive identity using a business logo or an exclusive and memorable tagline which can help you stand out in the crowd of your business rivals. The following article will tell you how to achieve a unique identity by giving different unique business identity and online reputation management examples which will definitely help you in achieving your desired reputation. Click here to read this article.

Nobody wants to be called the owner of a poor logo design; therefore I took the task to uncover the wrong doings of logo designing so you can avoid those mistakes which can possibly make YOUR logo poor too. In the previous part of this article I uncovered the 5 signs of an unfortunate logo design. In this part I am going to continue the count from where I left it;

6. It is overly complex: Overly intricate logos can be designed easily but they don’t scale well when printed or viewed in smaller sizes. This is the reason why wise designers avoid putting so many elements in one logo design. The simpler the logo is, the nicer it would appear on both web and paper.

7. It relies on colors for its effects: many designers can’t wait to add colors to a logo design, and some completely depend on them. This is a fact that every company will need to put colors in its logo sooner or later but it does not mean that the colors should be put in the logo right away. Colors can be selected later on as a true logo is the one that looks nice even when it’s without colors. Subsequently, color selection should be your last decision and starting the work in black and white will do the best.

8. It has Poor choice of font: Bad selection of fonts can ruin the entire look of the logo image. When a designer experiments with different fonts by putting them into a logo, many funky fonts catch his attention and he decides to choose one of them, which is definitely a wrong decision and back fires later on. Reason being, free style fonts are the most intricate ones to understand and start to look out-dated very soon unlike the ones which are formal and professional looking.

9. It possesses too many fonts: Use of too many fonts is just like trying to show someone a whole photo album at once. Each font has different qualities, and the viewer needs time to recognize it. Seeing too many fonts at once can cause real confusion. Maximum two fonts of different styles is a standard practice for good logo designers. Staying under 2 fonts significantly improves the legibility of a logo and improves brand recognition.

10. It is copied/ plagiarized: Unfortunately, in today’s time copying has become a part of many designers’ practice. Copying someone else’s work is not a professional act as a plagiarized logo can be caught any time, if not then it won’t work in the long run because people may find it resembled to some other logo.

In a nutshell, a logo is the image of an entire business, and to acquire a nice logo you have to avoid the wrong-doings mentioned in this article and its previous part. If you do so, I guarantee you a successful logo design.

You can find many effective “how to create a logo” articles and tutorials in which you are suggested to use particular colors , fonts and other elements to make your logo better, but it’s hard to find the tips on “what to avoid in a logo design”. So I decided to tell you the top 10 signs of a poor logo (5 here and 5 in the next part). It doesn’t matter if the design is made by a professional logo designer or an amateur; the only important thing is to avoid all of wrong doings of logo designing.

Here are the characteristics of a terrible logo design which you should avoid in your logo:

1. It is designed by an amateur: just to save some money, you give it to any of your friend or cousin so he can design it for free despite of the fact that he doesn’t know anything about logo designing. Or in other case you design it yourself thinking that only you can make justify it. These kinds of amateur logos can be recognized in one glimpse.

2. It relies on trends: Focusing on current logo trends will back fire big time as nothing stays the same forever, only change is consistent. A time will come when your “Trendy” logo will be left behind. Therefore the responsibility of logo designers is to create a unique identity for the client, so completely ignoring the logo design trends will work best for you.

3. It uses raster images: Only the inexpert designers use raster images in this point of time as there is a superior option of vector graphics available. Raster images hold fewer options as they lose their quality when stretched or reduced, at the other hand a vector image can be easily re-sized without the fear of damaging its pixel quality.

4. It contains stock art: the use of stock art can ruin your business image once and for all, as it is not copyrighted anyone can file a lawsuit against you anytime about the logo being stolen. Therefore you should always use copyrighted images in your logo so you can feel secure and trouble free.

5. Logo designer designs it for himself rather than the client: When a logo designer finds some new tool, font or technique of logo designing he wants to apply it on a logo as soon as possible. For this, he finds a client’s logo the best subject. What happens when someone experiments with your logo? You know it well. This kind of immature experimental act is not the right thing at all and can be distinguished easily.

These were only the 5 mistakes which are frequently made in logo designing which lead a logo to the path of devastation. For the next 5 you have to read the next part of this article which will be published soon.

When a company plans to get a logo design, the first question that rises up is; which type of logo would be appropriate to depict the business image in the best way to the potential clients? As there are many types of logos available for you to choose from, it’s really important to make sure that the logo you decide to attain is in the accordance with your business plans. Many times it happens that a business gets a wrong type of logo designed which turns out as the ultimate descend for the company.

There are many ways to obtain a logo design. Many people like to create a logo by the help of a logo designing software, whereas; many people download images from internet and modify them by different ways so they can use those images as a part of their logo.

As an honest suggestion, I would never recommend you any of these options because they are totally inappropriate and useless when it comes to a mature business planning.

Moving further, I will explain two of the most common ways to design a logo which are called; readymade logo design and custom logo designs.

• Readymade logo design or Premade logo designs:

This type of logo is easily available on internet which can be effortlessly downloaded within seconds. The idea behind readymade logos is that one can get the basic logo image and simply put in his business name along with its slogan with the help of an image editing software and save a lot of money. There are many websites that even give you a readymade logo for free, but what you need to think is that if a website is offering free readymade logos then how many people have already used the same logo designs, and how many will use them in near future!!! Just imagine, so many people using the same logo as yours with different names on it, won’t it ruin your business identity once and for all?

• Custom logo designs:

This type of logo design is the best option for any business and is gained by a proper planning, graphic designing skills and by spending some cash. A custom logo design is highly recommended because a custom made logo is the one that is created by scratch with the use of appropriate theme based elements. Also, the process of custom logo design starts after a thorough strategizing process as a logo holds a valuable worth for any business. If you can’t design a logo yourself you can acquire the services of a logo design consultancy to avoid any tribulations.
Hence, if you compare the readymade logos to the custom made logos by putting the above mentioned details you can easily distinguish which one is the right choice for your precious business.

“Custom Logo Design is a technique adopted by habitually creative graphics designers to create emblem, symbol or icon for low-budget enterprises in order to show their versatility in the field of graphics designing”. A logo may be a symbol, emblem or brand identity which identifies the brand’s uniqueness. Custom Logo Design Technique has been inherited from the remains of cylindrical seals, coins or watermarks of 2300 B.C.E. Modern era of custom logo-design begins from the Chase (Bank) logo made in 1960 by Chermayeff and Geismer. Now in the 21st century, famous brands are identified by their logos, slogans and icons.

Custom Logo Design needs a lot of dedication, motivation and addiction of the graphics designers to be look as artistic as possible. Professionals Logo Designers have a great hand of experience on using appropriate shapes, borders and colors for the desired logos. They use logo design software like Adobe Illustrator, Corel Draw and others to assist them in their unique work.

The custom logo design enhances the competency of businesses and professionals. One thing that the custom logo-designers keep in mind is that the logo of their customer or client should clearly reflect their image in the minds of the people. For e.g. Coca-Cola is identified by its red color and IBM by its blue color image.

In the 21st century, dynamic logo designs are very popular among the sites such as Google, MTV and Morton Salt. Graphics Designers portrays the logo layers in high profile styles through custom-logo design. The logo-designers pursue organizations to adopt a symbol or a text to make them distinct among their competitors in the market. They either dedicate their hard work in designing the banners, stationeries, websites title, and business message or do it for their clients frequently.

Custom Logo Design technique caters the needs of small or medium enterprise owners with chock full assistance by professional logo designers. The graphics designers bring innovative ideas every day in order to be competitive in the today’s dynamic environment and keep the good impression among their clients to grasp their attention. Few popular graphics works on the logo design by creative graphics creators is shown below:

Panda of World Wild Life Fund shows how humans can save the wild life in danger; NBA player logo shows that it is associated with the basketball.

Conclusion: It would not be wrong to say that logo-designs act as agents for small scale businesses. Through passionate work of the professional logo designers, these small enterprises get an isolated place in the eyes of people. In a nutshell, the custom logo design gathers an eye-catch from the target audience of small enterprises. Free revisions and bonus packages with freebies are usually being given to the small budget businesses for a custom logo design. Other services such as free online support, guidance and marketing project manager assistance keep the clients and customers satisfied. I would like to end my article with the following statement:

“Custom Logo Design serves as pioneer to small scale businesses”.

What real state meant for is any sort of investment, which might be to open an agency or buy a land. For the real estate business to be successful, a vital element is its custom logo design to attract the buyers and sellers.

Real estate investment is quite tricky in the current market, so the real estate investors have to keep in mind how they can bring their customers to interact with them. The most fundamental constituent for this purpose is a custom logo design.

Because real estate business requires high concern from the investors, therefore its custom logo design should be in full correspondence with the nature of business investors are involved in it to fetch uniqueness.

The custom logo design for a real estate must be artistic and creative to gather interest of customers. An art of special skills in graphics is required to attain this objective which can better be achieved with assistance of custom logo design experts.

Ask an athlete and he will tell you the importance of a good start. 100 meter sprinters spend hours and hours practicing their take off because they know that with a good start they can amplify their chances to win the race many folds. In today’s competitive business world your business is also like a race and as I said your start is very important if you don’t want to lose. Among all the things which you need to start a business in a winning fashion is an out of the park business logo design.

Your business logo is the ambassador of your company. You can’t go out talking or convincing every potential customer but your logo can do that for you. It can take you places you wouldn’t even know about and connect you the hearts and minds of the people and convey everything about your business at first sight. For that your business logo design should be so good that it yells out your company and business when anyone takes a look at it.

These are thing you need to know whenever you need to design a logo for your business yourself or hire a logo designing service.

You business logo should be a stand out logo which can efficiently represent your business identity in a distinctive and innovative manner. It should be something which your market competitors are not. Something which the customers can mark out as a difference as soon as they see it and it can create a long lasting impression in their minds. Your logo design should personalize your business in a way no other competitor does.

Your logo should also have your company name embodied in it so that everyone can recognize the company every time they see your logo. Create an abbreviation for your business name if you can. This can make you a word of mouth in a short period of time. Like KFC, most of the people who have their luncheon everyday at KFC don’t even know what KFC stands for but they recognize it like the back of their hand.

A logo design is a resource to represent small business enterprises therefore your custom logo design should portray a creative image among its target audience. Once your business logo is successful enough to deliver the creative image of your business among its target audience, then it wouldn’t be longer for your business to occupy a unique place in today’s competitive environment.

Your business logo must represent what your business stands for; therefore a custom logo design plays a major role in order to convey the message concealed behind small business enterprises logo. But the message in the logo design must be readable and credible for the readers to pick up a business logo message at a glance. To make the message of business logo clear, business needs the services from logo designing experts.

The first thing that’s going to divert reader’s attention while seeing a business logo design is its slogan. Slogan of a business logo should appeal reader’s eye. No doubt catchy slogan of a logo design makes the reader to influence with the logo in order to grasp the message behind a logo design. In short more catchy the slogan of a business logo more customers whether potential or actual it will attract.

Your logo design should be designed in a fashion that it can be changed later on if needed. Interchangeability assures how safer your business logo is. Since change is inevitable; therefore small businesses must keep on changing their logos in order to occupy a stand out place in today’s dynamic environment.

Colours used in a custom logo design should be relevant to a business but your business logo design shouldn’t contain dark colours as such colours can hide your business message while font size should neither be very large nor be very short to make sure that your logo design portrays your business message creatively among its target audience.

It’s a better option to use vector images for your logo design so that your logo can be edit easily later if required, therefore logo designing experts use vector graphics software such as Adobe Illustrator, Free hand and Corel Draw to insert vector images to a logo design with file extensions .EPS, .AI .CDR and .SWF.

I am sure you have grasped the idea how logo design can build a creative image of small businesses in style.

Marketing gurus say, “Differentiate of Die”. In order to achieve a unique brand image, a distinctive place in the mind of a customer and a prospect, every business should have a unique value proposition. If you are going to start a new venture, you must think to provide USP in your product and service in contrast with your competitors. When you are done brainstorming about USP in your product or service, you will need to portray it to the world. And here comes the role of a custom logo design.

A custom logo design is that design which can uniquely display your business philosophy to the audience without copying the concept of the logo design of the competitor. Colour, font, style and everything else should scream as “you”. So, in a long run, with a custom logo design you will become highly successful in building your brand image without imitating a single inch of a concept of your competitor in your particular industry.

After understanding a need of a custom logo design, you should know what elements a custom logo design should posses when you ask for it from any good custom logo design company.

A custom logo design should be a unique emblem from every aspect, but it should not be distracted away from the industry you have been operation. For instance, if you have been in a business of real estate, it means your logo design should showcase the real estate business and industry from its look and feel.

Secondly, a custom logo design should never be complicated. Simplicity is the best thing for your logo design, because you will not mean to make your prospect to think for more than a second in understanding your business purpose.

In final words, a custom logo design is an immense need of every business in this world. With having a distinct image, you cannot operate successfully in your specific industry. And custom logo design is indeed a significant tool for depicting that unique proposition through its unique design.