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Saturday, April 17, 2010 Post By: David

Review: Ferrari, Marlboro what’s behind that barcode?

Article title: Ferrari, Marlboro what’s behind that barcode?

Publishing date:
April 2nd, 2010

Are you one of those people who want to know why the Marlboro trademark got changed into a barcode on the Ferrari cars and racers track suits? If yes, there is a lot for you to know. The following article “What’s behind that barcode” explains all the ambiguity behind the highly noticeable change of Marlboro logo on the Ferrari cars and their merchandise.

This whole “change” is because of the tobacco advertisement and sponsorship ban that came out from the WHO Framework Convention on Tobacco Control, in February 2005. It was the time when tobacco endorsement got banned in most countries; it became a serious matter for the cigarette companies for the fact that without brand advertisement a product is considered useless. At this point of time when every tobacco company was anxious and upset, Marlboro came with up with something that could make wonders for them in no time. To find out what did Marlboro do to continue their winning reign, read the complete article here.

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