Fonts, Color, and Images Together Make Up a Logo Branding Design
If you are a designer and you are confused about what fonts you must use for logo branding design, then worry no more! If you really want to know the trends in fonts, you must notice the fonts of the most popular brands in your area. With a little research you will learn which font is most commonly used in your field. And if you want to know about any knew fonts or fashionable fonts, see the front page of any magazine or movie posters.
Magazine covers and movie covers not only tell you about new fonts, but they also give you some idea about its application. If you are a complete newbie in the field of designing, then you must not know much about the use of fonts. But movie covers give you a basic idea which you can apply in your designs as well.
There are other players in this game of brand marketing who play important roles. Color is one of them. Along with the appropriate style, color of the font and the background also keep significance. Colors relate to different feelings and emotions of people. Customers react differently to different colors. Therefore, it is very important that the choice of color should be relating to your business and it should relate to a positive feeling or emotion.
Using the right color, at the right place, for the right product is very important. For instance, the red color relates to anger and aggression, whereas on the other hand it also relates to love and romance. Its use in a font of a video game that is action packed would mean differently as compared to the red font on a shop for valentine gifts.
The other important factor that cannot be ignored is the use of images in logo branding. Fonts, colors, and illustrations, all make up a great brand mark design. Logo branding guidelines are now available online that can help you in designing.
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Professional Logo Design - Can You Draw One?
Professional is the word that defines an association of a person with a field. We can say that he will be a refined expert who knows the nuts and bolts of a job he is currently doing. Same is the case with logo design. A logo that is designed by a professional will be something different than a logo designed by an amateur graphic designer.
Professional logo design has its own sacred value that cannot be compared to any other low-end design concept. These professionals are specially trained to design them and thus, they know every nuts and bolts of designing.
They are adept at using the logo design softwares while the business owners who assumes them to be a perfect corporate identity designer doesn’t know what they are doing to their business reputation. Furthermore, they know what design would be more suitable for a certain business and what design ideas should be discarded totally.
He knows how to conduct the research work about your competitors and thus would try to design something new and refreshing that sets your business apart from the rest. Most of all, they are trained professionals who knows how to design an online logo design that is unique and original.
Therefore, one must comprehend all the qualities of a professional logo designer if you want to hire his services. That way they won’t end up on a bad graphic designer at all. Furthermore, they will be able to find one that is the best in town.
How To Weigh The Credibility Of A Freelance Logo Designer?
Is freelance logo designer, a good bargain for your business?
You may be asking this as well if you are running out of money and want a corporate identity of your dreams at the same time. The only option left for you is to hire freelance logo designers which may come with a very low cost as compare to the professional graphic design company.
Though they are not free but may cost you a lot in terms of your reputation and it may not be apparent in the beginning. What a freelancer may bring for you?
1-He will not always be there for you to understand your needs about logo designing and as he is dealing with you online. You never know when he will get vanished.
2-He cannot provide you with 24 hours customer support. That way you will never be able to ask him, what is he doing with your corporate identity?
3-The biggest drawback of hiring online designers is that you have to pay them the money before you get the product or service which is indeed very bad. This raises many questions about the credibility of a logo designer.
Might possible, he will run away after taking your hard won money.
4-You never know if he is registered or not. He will not show you his certificate for sure before getting hired and if in case, he does, then who knows that the certificate he is showing is real.
5-Who knows if he is an inexperienced logo designer? There are so many chances of an online fraud here that you will be only cursing yourself in the end.
Thereby, the more you overlook the consequences of hiring a freelance graphic designer, the more are the chances that you are risking your business reputation.
Rewards That You May Reap After Hiring An Online Logo Designer
What is the difference between a local company logo designer and an online graphic designer?
There is nothing that is perfect in this world and so does in the graphic designing world. There are many advantages of hiring a local graphic designer and online ones as well but both come with some pitfalls as well. Therefore, a smart business owner will always try to weigh the advantages and disadvantages of hiring them and he will finally opt for the one which will come with minimum problems.
The biggest thing is the budget for a business owner; therefore, this should be the set criterion of final selection. An online company logo designer would cost a client much lesser than the local one. How?
Graphic designers running a local establishment have to cover the overall cost of running a local office including fixtures, payrolls, electricity bills etc.
In the end, he not only offers a heart breaking price to his clients but also he gets nothing much in his pocket. On the other hand, an online logo designer has nothing to cover; he can even start his online business with a single computer. He just has to receive orders and deliver via email or any electronic means. That way, online companies are way too far from these local establishments.
But selecting the best and affordable online company might become a tiring work for a business owner for there are thousands of them on internet. It is wise that a business owner should conduct a brief research work before contacting any online logo designer or company.
Thereby, you cannot do anything impulsively and blindfolded. Similarly when it comes to selecting a graphic designer, you need to make sure of everything just to be on the safe side.