World Wrestling Entertainment, Inc. (WWE), a publicly traded corporation (formerly known as the World Wrestling Federation), is a media recognized organization leader in the global entertainment. WWE is a company that produces and delivers original content 52 weeks a year to the global audience. WWE is devoted to family-friendly, PG (Parental Guidance) content across all of its platforms including television programming, pay-per-views, Movies, Commercials, digital media and publishing.

Eight years ago, The World Wrestling Entertainment which was known as world wrestling federation (WWF) for almost 20 years, changed not only its name and logo but its entire look. In year 2000, the World Wildlife Fund (also known as WWF), an environmental organization now called the World Wide Fund for Nature, sued the WWF (world wrestling federation). A British court of justice corresponded that Titan Sports (On which WWF used to go on air) had violated a 1994 agreement which had a limitation of the permissible use of the WWF letters overseas, especially in merchandising.

Consequently, on May fifth 2002, the company quietly changed all mentioning on its web site from WWF to WWE, while changing the URL from WWF.com to WWE.com. However the WWF was actually the World Wrestling Federation Entertainment (WWFE), but the extra E never made it to television because team WWF simply cut off the two lines from the 2nd “W” of the WWF logo initials instead of adding another line to convert the F into an E.

In my opinion, The Word WWF was great, as it always seemed right to pronounce or call as well as the entire term “world wrestling federation”. Even the WWF commentators such as Jerry the king Lawler and Good ol’ Jim Ross mistakenly said WWF instead of new WWE for couple of weeks in each show. The word "Entertainment” just doesn't flow right in my opinion, which is why even the champions are known solely as; intercontinental championship, unified tag team champions etc.

When a company needs to change its name and logo, it has to make sure that the new logo or the name would be easier for people to cope with, not something that would make people stutter for years and years, here WWF/WWE lost a big point. Likewise, a company has to change the name and the logo in a manner that people don’t feel negative about the company. However in this part WWF played safely and came up with some great fun commercials with various WWF logos getting the horizontal lines removed. Sometimes they shown a WWF figure walking into a barber shop and asking the barber to cut off his F to change his hair style and sometimes that WWF figure was seen to be Booed by girls for not being cool so he gets rid of this “F”. They even came out with a brand new t-shirt that read "Get the "F" Out!” which also means a slang/abuse phrase which is used to tell someone to go away. By this phrase Vince McMahan taunted the world wildlife fund for costing them their good ol’ name.

Article title: Ferrari, Marlboro what’s behind that barcode?

Publishing date: April 2nd, 2010

Are you one of those people who want to know why the Marlboro trademark got changed into a barcode on the Ferrari cars and racers track suits? If yes, there is a lot for you to know. The following article “What’s behind that barcode” explains all the ambiguity behind the highly noticeable change of Marlboro logo on the Ferrari cars and their merchandise.

This whole “change” is because of the tobacco advertisement and sponsorship ban that came out from the WHO Framework Convention on Tobacco Control, in February 2005. It was the time when tobacco endorsement got banned in most countries; it became a serious matter for the cigarette companies for the fact that without brand advertisement a product is considered useless. At this point of time when every tobacco company was anxious and upset, Marlboro came with up with something that could make wonders for them in no time. To find out what did Marlboro do to continue their winning reign, read the complete article here.

When a company plans to get a logo design, the first question that rises up is; which type of logo would be appropriate to depict the business image in the best way to the potential clients? As there are many types of logos available for you to choose from, it’s really important to make sure that the logo you decide to attain is in the accordance with your business plans. Many times it happens that a business gets a wrong type of logo designed which turns out as the ultimate descend for the company.

There are many ways to obtain a logo design. Many people like to create a logo by the help of a logo designing software, whereas; many people download images from internet and modify them by different ways so they can use those images as a part of their logo.

As an honest suggestion, I would never recommend you any of these options because they are totally inappropriate and useless when it comes to a mature business planning.

Moving further, I will explain two of the most common ways to design a logo which are called; readymade logo design and custom logo design.

• Readymade logo design or Premade logo designs:

This type of logo is easily available on internet which can be effortlessly downloaded within seconds. The idea behind readymade logos is that one can get the basic logo image and simply put in his business name along with its slogan with the help of an image editing software and save a lot of money. There are many websites that even give you a readymade logo for free, but what you need to think is that if a website is offering free readymade logos then how many people have already used the same logo designs, and how many will use them in near future!!! Just imagine, so many people using the same logo as yours with different names on it, won’t it ruin your business identity once and for all?

• Custom logo designs:

This type of logo design is the best option for any business and is gained by a proper planning, graphic designing skills and by spending some cash. A custom logo design is highly recommended because a custom made logo is the one that is created by scratch with the use of appropriate theme based elements. Also, the process of custom logo design starts after a thorough strategizing process as a logo holds a valuable worth for any business. If you can’t design a logo yourself you can acquire the services of a logo design consultancy to avoid any tribulations.

Hence, if you compare the readymade logos to the custom made logos by putting the above mentioned details you can easily distinguish which one is the right choice for your precious business.

Article title: ONLINE REPUTATION MANAGEMENT

Publishing date: March 29th, 2010

The foremost thing to achieve a good business branding identity is to own something that is unique and unmatchable in many ways to the rest of the other companies; but unfortunately many of the businesses don’t really understand the importance of it. It has been seen that many business recruiters lost many talented people who could become their employs and benefit their companies. Likewise many talented job seekers lost the opportunity to join some of the fastest growing companies. This all happens because these companies don’t hold a unique identity, which is why they aren’t considered trust-able no matter how good they are.

You can build your own distinctive identity using a business logo or an exclusive and memorable tagline which can help you stand out in the crowd of your business rivals. The following article will tell you how to achieve a unique identity by giving different unique business identity and online reputation management examples which will definitely help you in achieving your desired reputation. Click here to read this article.