The most important aspect of cool animal logos is thought to be its ability to stay in the memory, and its simplicity. There are many popular brands with a business icon featuring, a wild creature or a bird, which have reached the heights of success and have taken permanent places in the hearts and minds of the users. These popular business icons include Puma, MSN, Fire Fox, Dove, Twitter, Lamborghini, etc. This is all the fruit of ingenious marketing, clever and smart designing, strategic planning of promotion.

Throughout history, if you go back and notice, there has been use of various creature illustrations and symbols at several places. Many of the animals are closely related to religious events and rituals, even beliefs. These gave inspiration to many designers. At first, if a company was doing business in some kind of animal, or its company name has a name of an animal; it would use the image of the creature for a visual presentation. But now people use creature representations freely to express their feelings and emotions. Now they use symbols of creatures to signify the nature of the business or the company. They are meant for signifying many important and most prominent features of the company. For example, speed, strength, growth, peace, harmony, beauty, etc. There are numerous brands with animal logo in the marketing industry.

Animals are great figurative instruments that artists can use for motivation. The observation of wild creatures in relation to business icon is no longer inhibited to corporations dealing in wild life welfare or corporations producing products for or from animals.

Animals can be emblematic and representational in relation to a company’s operation; reflecting the company’s mental picture and courage in spite of the industry they are in.

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In this world of tough competition, all the companies are trying to reach the heights of success, which depends strongly on brand image. Architecture logo designs are meant to communicate to the customers the type of products and services the company is dealing in, and the value the company is providing to the customers. Brand marks are the key tools of success that every organization must have that dreams of becoming successful and popular in the future. Customers identify the products by its brand identity; they relate the image to the company and its owner. In other words, it acts as a means of communication between the customers and the company.

Economic conditions are becoming more challenging each day. It has become very difficult for a single product to survive in the market with so many rivals. For promoting the product, now a company needs the help of media to introduce the product to the consumers through advertisement. During this promotion process, an architect logo plays a very vital role which cannot be ignored. Keeping this in mind, you will have to design your brand mark so that it can perform well in the market. To gain extra benefits make use of your brand mark in several different marketing, promotional and advertising media.

Another better idea is that you can print your brand mark on certain items that are printable, and can be used in daily life, and distribute them throughout. This is one of the most effective methods of familiarizing the crowd with your brand mark. By acquiring such marketing procedures you can attract many customers towards the organization, and ignite interest in them that they try out the product.

This enhances the brand image of the organization as well as its reputation. It can lead to company’s expansion and sales.

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